30–40% markup
Supermarkets add distributor, warehouse and retail margins on every item. You pay for the shelf space, not the food.
South Africa's farm-to-table marketplace
Ouma se kos.Straight from
the farm.
Skip the supermarket markup. Farm-fresh produce, homemade preserves and artisan goods, delivered to your door by the people who grow and make them.
- No middlemen
- No cold storage
- No “farm-style” branding on factory food
Example
Klein BoerderyStellenbosch · Route day Wednesday
Organic tomatoes1 kg · picked TuesdayR54.99R32.00
Free-range eggsDozen · collected dailyR69.99R45.00
Raw honey500 ml · fynbosR129.99R85.00
You keepR92.97Delivery tomorrow
07:00
07:00
25+Local farmsListed on the marketplace
Up to 40%Cheaper than retailMeasured on the basket below
24 hrsFarm to doorPicked the day before delivery
0%Commission for farmsDuring launch
You’re paying for age, not freshness.
Supermarkets add layers of markup, cold storage and transport. By the time that tomato reaches your trolley it has been on the road for days and through three middlemen — each taking a cut.
3–7 days old
“Fresh” produce sits in cold-chain logistics for days. Picked unripe, gassed to look ready, sold before it actually is.
Farmers earn 15–20%
The grower gets 15–20% of what you pay. The rest goes to distributors, packhouses and retail giants — the people who never touched the soil take the biggest share of your money.
You keep · exampleR92.97 on this box
The LocalIsLekker way
Cut the middlemen. Keep the freshness.
We connect you directly with farms in your area. No distributors, no cold warehouses, no weeks-old stock dressed up as fresh. Your food goes from soil to kitchen in under 24 hours.
- Farmer sets the priceNo retail markup — you pay what the food is actually worth.
- Picked when you orderHarvested the day before delivery, not the week before.
- One delivery, one routeA local transporter collects from every farm on your route and delivers in one run.
- You know your farmerTheir story, their practices, their trust badges. Not a barcode.
Hassle-free. Fully sourced. Delivered.
No market runs, no traffic, no guessing what’s in season. Three steps from your postcode to a box on the kitchen counter.
Step 01
Enter your area
We show you which farms deliver to your zone and when your route day is.
Step 02
Build your box
Subscribe to a weekly produce box or build a once-off order. Add rusks, honey, boerewors, braai wood.
Step 03
We deliver on route day
A vetted local transporter collects from the farms and delivers to your door. One run, no fuss.
More than just vegetables.
From Ouma’s famous rusks to free-range eggs, local honey, braai wood and handmade preserves — all from people you can trust.
Fresh Produce
Fruit, vegetables and herbs straight from the farm.
Pantry & Preserves
Jams, chutneys, marmalades and farm staples.
Ouma’s Pantry
Rusks, koeksisters, biscuits and homemade baked treats.
Braai & Fire
Braai wood, kindling and firelighters.
Coming soon
Biltong & Dried Meats
Beef biltong, droëwors and game snacks.
0%Commission during launchEarly farms pay nothing. We’re building the network first.
For farmers & producers
Stop selling your harvest for pennies.
Supermarkets pay you 15–20% of shelf price and dictate your volumes. On LocalIsLekker you set the price, customers buy direct, and we handle the delivery logistics.
- Earn 3–5× more per kgNo distributor margins. You keep what your food is worth.
- Predictable demandSubscriptions mean you know exactly how much to grow each week.
- Zero launch commissionEarly farms pay nothing. We’re building the network first.
- Your story, your brandFarm profile, photos, trust badges — customers connect with you, not a label.
See the difference. Real prices.
The same shopping basket, priced at the supermarket and priced on LocalIsLekker.
| Product | Supermarket | LocalIsLekker | You save |
|---|---|---|---|
| Organic Tomatoes (1kg) | R54.99 | R32.00 | 42% |
| Free-Range Eggs (dozen) | R69.99 | R45.00 | 36% |
| Raw Honey (500ml) | R129.99 | R85.00 | 35% |
| Buttermilk Rusks (500g) | R89.99 | R55.00 | 39% |
| Mixed Salad Greens (200g) | R39.99 | R22.00 | 45% |
* Prices indicative. Actual prices are set by individual farms.
New — premium discovery
Are you the adventurous type?
Monthly mystery winefarm boxes, matched to your palate. Rate each bottle out of 10 and the next box gets smarter.
Farm trust badges
Trust you can see.
Every farm earns its badges through verified evidence — not marketing claims.
“
I used to spend R1,200 a week at Woolworths on produce. Now I get better quality, fresher food for R750 — and I know exactly where it comes from.
WasR1,200a week, WoolworthsNowR750a week, LocalIsLekker
Liesl van der Merwe· Constantia, Cape Town
Got a bakkie?
Earn on route days.
Pick up structured, repeatable route jobs in your area. No fragmented gig work — just planned delivery runs with guaranteed volume.
One route, one run
- Planned routesStructured, repeatable jobs on the days your area is served.
- Guaranteed volumeEvery farm on the route collected in a single run.
Eat like your ouma did.
Real food. Real farms. Real prices. Enter your area and discover what’s growing near you.
Free to browse. No subscription needed — build a once-off order any time.
- 25+ local farms
- 24 hours farm to door
- 0% commission during launch
hello@localislekker.org.zaCape Town, South Africa